To mark this year’s Olympic Day, Mengniu, a Worldwide Olympic and Paralympic Partner (TOP), organized high-level visits, promoted mass sports, and released an Olympic-themed TV commercial, joining forces with Olympic stakeholders worldwide to “give everyone the strength to power on.”

On Olympic Day, June 23, Mengniu was invited to the celebration organized by the International Olympic Committee (IOC) at its headquarters in Lausanne. Li Pengcheng, Senior Executive President of Mengniu, attended the celebration event. The former IOC President Thomas Bach said, “From the beginning, this remarkable partnership has been rooted in shared values — a commitment to healthy living, to environmental responsibility, and above all, to celebrating excellence in every individual. Mengniu has shown a deep understanding of the Olympic spirit, not only through its initiatives but also in how it has brought culture and sport together in such a meaningful way.”

Mengniu is the first Worldwide Olympic and Paralympic Partner (TOP) in the global dairy industry. The TOP program is the highest level of Olympic sponsorship granted by the IOC, covering a wide range of Olympic events, including the both Olympic Games and Olympic Winter Games , Paralympic Games and Paralympic Winter Games, Summer and Winter Youth Olympic Games.

On June 17, Mengniu CEO Gao Fei held a meeting with then-IOC President Thomas Bach and President-elect Kirsty Coventry at the IOC headquarters. The two sides engaged in in-depth discussions on key issues such as how to promote the Olympic spirit and advance global sustainable development, and shared their expectations for the upcoming Olympic Winter Games Milano Cortina 2026 and LA28 Olympic Games.

Thomas Bach highly praised Mengniu’s long-term commitment and outstanding contributions to sports. He noted that throughout their long-standing cooperation, he has deeply felt the strong alignment between Mengniu’s corporate spirit “Born for Greatness” and the Olympic spirit and that as a Worldwide Olympic Partner (TOP), Mengniu advocates a healthy and active lifestyle globally, encouraging people to enjoy sports.

Kirsty Coventry said that she looks forward to working with Mengniu very much during her upcoming presidency and seeing the exciting initiatives the IOC and Mengniu will develop together to make the world a better place through sport and improve the well-being of people around the world.

Gao Fei stated that with the recognition and support of the IOC, Mengniu has stepped onto the global sports stage, enhancing its brand image. Through activities such as the “China Night” during the Olympic Games Paris 2024, Mengniu has promoted its spirit of “Born for Greatness” and driven the integrated development of sports and culture. Looking ahead, Mengniu will continue to promote the Olympic spirit, expand the scale and influence of the “China Night” events at Milano Cortina 2026 and Los Angeles 2028, and align its desert governance projects with the Olympic Agenda for Sustainable Development, actively contributing to the global sports and sustainability efforts.

In China, Mengniu and the Chinese Olympic Committee, sharing the common vision of promoting the Olympic spirit and facilitating the practice of national fitness, have officially launched their first landmark - making comprehensive strategic cooperation. They aim to deeply integrate the noble Olympic spirit into the daily life of the people and ignite the passion for "striving for excellence" among the whole nation.

On June 21st, the Chinese Olympic Committee held a celebration that combined sports passion with cultural experience for the 39th Olympic Day at the Beijing Olympic Sports Center. As a comprehensive strategic partner, Mengniu actively responded and provided support. A series of activities were carried out, including the Olympic Day Health Run, which symbolizes health and vitality, and the Olympic Cultural Camp, which embodies profound sports culture and a joyous atmosphere.

On the day of the event, leaders and guests such as Zhao Xingji, the CMO of Mengniu Group, Li Jing, the deputy director of the General Administration of Sport and the vice - chairperson of the Chinese Olympic Committee, Wu Jian, the secretary - general of the Chinese Olympic Committee, Fu Xiaohui, the secretary of the Party Leadership Group and the director of the Beijing Olympic City Development Promotion Center, Ding Dong, the deputy secretary - general of the Chinese Olympic Committee and the director of the Mass Sports Department, and Zhang Jian, the deputy secretary of the Party Committee and the president of Beijing Sport University, jointly attended the opening ceremony. After the ceremony, the leaders visited the Olympic Day Cultural Bazaar and experienced the charm of sports culture firsthand. This vividly demonstrated the firm determination and open - minded attitude of the national sports authority and the top Olympic partners in jointly promoting the development of mass sports.

As one of the core highlights of this celebration, the cultural bazaar has become a popular attraction for citizens with its unique immersive experience. On Mengniu's elaborately - decorated themed booth, a wide variety of high - quality dairy products are not only the technological crystallization of Mengniu's efforts to support the "Healthy China" initiative but also an energy source for consumers to supplement nutrition and maintain a "vigorous physique". The specially - designed interactive sports game area is full of fun, skillfully integrating the charm of sports with brand elements, attracting the enthusiastic participation of the public of all ages, from community families to the young generation. There is continuous laughter and joy at the scene. Citizens have not only tasted the nutritious and healthy food brought by Mengniu but also experienced the pure pleasure of sports in the games and interactions, embarking on a lively journey of Olympic culture and healthy life together.

In Hong Kong, Mengniu also participated in the "Olympic Day" running event hosted by The Chinese Hong Kong Sports Association and Olympic Committee on June 22. Through its booth offering nutritious dairy products and diverse interactive games, Mengniu not only brought health and joy to on-site participants but also conveyed the shared values between milk and sports to the Hong Kong public, supporting them in continuously striving toward a better and healthier future.

Mengniu also released an Olympic Day-themed TV commercial, capturing the sounds of everyday sports, such as the friction of sports shoes on the ground, the whoosh of air during a high jump, and the clapping of hands on a bar… and using these sounds to resonate with the spirit of “Born for Greatness,” cheering for the ordinary people who are striving to excel.

Through these Olympic Day activities, Mengniu has further solidified its comprehensive partnership with the IOC. Moving forward, under the guidance of its “One Core, Two Wings” strategy, Mengniu will continue to advocate “Born for Greatness”, leverage its resource advantages, develop world-class products, and communicate the brand values of health, quality, and nutrition to people around the world, thus making greater contributions to the global Olympic Movement and human sustainable development.